Photography and creative direction for El Salvador’s most celebrated ethical luxury brand.

For SOÜF, founded by Sofia Ávila, David brought their story of sustainability and craftsmanship to life through a cinematic campaign across El Salvador’s vibrant streets, historic homes, and serene beaches. Collaborating closely with Sofia, he shaped the mood boards, styling, and storytelling that defined the brand’s visual language. Their creative partnership has since extended beyond El Salvador, with David photographing SOÜF’s latest campaign in Bogotá, Colombia. The resulting imagery continues to elevate the brand across both digital platforms and print publications.