Photography and creative direction for Why Wait — “Dreamers” campaign at Hotel Panamera, Tulum.

David photographed the “Dreamers” campaign for Why Wait, a sunglasses brand, in collaboration with Hotel Panamera in Tulum. In addition to leading the photography, he contributed to the creative direction of the shoot, shaping how the space, styling, and products came together.

To enrich the campaign, David brought in a Mexican conscious fashion brand for clothing and a Colombian conscious brand for accessories, ensuring that every detail reflected sustainability and authenticity. Shot entirely with natural light, the campaign blended Why Wait’s contemporary style with the spirit of conscious fashion, resulting in an elegant and memorable visual story.